Under Armour moves up Micro G release

The sneaker release that seemed about as mythical as the existence of Tiago Splitter is finally coming. Under Armour basketball has really only been notable in its association with Maryland and Brandon Jennings to this point, but finally, we’ll get to see them in the consumer market. The release of the Micro G line was moved up to Oct. 23, Under Armour announced on Twitter today. The Micro G collection will range from $80-110 with the highest priced sneaker being Brandon Jennings’ Micro G Black Ice, which is pictured far left in the image above.

There’s a lot of heat on the basketball footwear marketplace as is. Kobe’s upcoming shoe from Nike looks outstanding. Jordan Brand is always there gobbling up part of the market. The various Hyper lines continue to do big business for Nike, too. Still, Under Armour has built a ton of brand loyalty in other sports and in apparel in general, so I think consumers will at least be willing to give these a chance. Will you pick them up for this season?


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