adidas taps Michael B. Jordan/Friday Night Lights for TechFit ad series

If you know me at all, you know that I’m completely in the tank for “Friday Night Lights,” so this new ad series from adidas using Michael B. Jordan — who plays Vince Howard on the show — is completely up my alley. I love the lead spot. The team ones are just fine, too. Maybe they’d strike me more if I was associated with those schools. But anyway, love this lead spot. I wonder how the NBC/DirecTV folks — and Under Armour — felt about Jordan playing off the FNL themes to endorse adidas? Either way, big congrats to Jordan for landing this campaign. Wondering where Wallace is? There he is.

Check out the individual team spots for Michigan, Notre Dame and Tennessee after the jump. (UPDATE: And Texas A&M and Cincinnati, too.)

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One Response to adidas taps Michael B. Jordan/Friday Night Lights for TechFit ad series

  1. Pingback: Video-Michael B. Jordan in Adidas TechFIT Ads | Friday Night Lights Fan

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