Skullcandy continues NBA relationship; Are headphones the new thing?

Kevin Durant, James Harden, Derrick Rose, Andre Iguodala, Deron Williams were announced as part of the Skullcandy NBA crew on Wednesday. If you aren’t familiar with Skullycandy, they’re a headphone maker, among other things. (They make a small bit of apparel, etc., but they’re mostly known for headphones.) In the past, there’s been a loose NBA relationship with some numbers/team names on the sides of headphones, but never this kind of testimonial-based advertising where Skullcandy got the players involved.

It’s a great opportunity for the company. Following the number of NBA/college basketball players I do on Twitter, I can’t tell you how often people talk about Beats by Dre headphones. I’ve got to think that’s in large part a snowball rolling down hill that’s just gained a lot of momentum. I think if exposed to them by the right people — like a Kevin Durant — Skullcandy has an opportunity to take a serious chunk of that market. Skullcandy headphones are significantly cheaper than anything you’ll find from the Beats line. It’ll be interesting to see how Skullcandy positions itself with each athlete, because while they do provide some less expensive sets of headphones, others are more in the Beats by Dre neighborhood of pricing, like the Roc Nation Aviators Kevin Durant is shown wearing on the site. Those go for $150.

Anyone out there own any Skullcandy headphones? Independent of all of this news, I’d actually been considering picking up a pair because I just trashed my latest pair of Sonys. Rolled over the cord one too many times with my chair in the office, and that was that. No sound in the right ear anymore.


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