An update on the Bobcats’ Jordan-heavy team shop

A while back I wrote about the SportsBusiness Journal story that announced the Bobcats’ team shop would have a new, heavy Jordan Brand presence for the upcoming season. At that time, it wasn’t really known what the store would feature, but I’ve been able to get some answers but what you can expect to see as well as some interesting launch details.

— First and foremost, there are no plans to sell shoes at this store at this time. Major disappointment in my eyes.
— This will be the only place in the world to get Jordan Brand Bobcats gear, and there will be other limited edition or exclusive Jordan Brand apparel available there.
— If you’re eager to go check it out, you’ll have to wait until the season home opener on Oct. 29 against the Pacers.
— The first 100 customers to make a purchase from team store of $100 or greater will receive a free pair of Jordan shoes. I’ve been told whatever shoe it is will come from the Team Jordan line, but I wasn’t given a specific shoe.

So what’s your take? If there are no shoes, will this be a draw for the general fans? Is Jordan Brand apparel still enough to draw people in?


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